Optical Shop


About Us:

The Optical Shop at Dakota Eye Institute serves all of your optical needs. We feature only the highest quality frames and lenses, all at competitive prices, and update our inventory regularly with stylish frames. Our opticians are skilled at ensuring proper fit of eyewear and selecting the best frames for comfort and attractiveness. The Optical Shop offers free eyewear adjustments and cleanings for the life of the product.

Most insurance plans are accepted. Mention visiting our website to receive 10% off any eyeglasses purchase! (excluding insurance plans).


Locations

The Dakota Eye Institute Optical Shop has four convenient locations to serve you in North and Central Bismarck, Linton and Rugby.
Dakota Eye Institute - Bismarck (North Clinic)
3119 N. 14th Street
Bismarck, ND 58503
1-701-222-3937

Dakota Eye Institute – Bismarck (Main Clinic)
200 South 5th Street
Bismarck, ND 58504
1-701-222-3937

Dakota Eye Institute - Linton
100 Broadway N.
Linton, ND 58552
1-701-254-4450

Dakota Eye Institute - Rugby
Johnson Clinic
201 SW 7th St. Suite 2
Rugby, ND 58368
1-701-776-5242
1-800-909-9311


Optician Biographies:


  • Lawrele is a certified optician with four years of experience. She began with Dakota Eye in February 2008 as the Optical Manager.
  • Lynn has been in the optical field since 1974. He is a certified optician and has worked with Dakota Eye since 1991. Lynn has experience in surfacing work, the finishing lab and as a dispensing optician.
  • Betty has been with Dakota Eye for 14 years.
  • Kim has worked in the optical field for 27 years, with her past 10 years at Dakota Eye. Kim has an associate’s degree as an optometric tech and is a certified optician.
  • Deb has nine years of experience as an optician and has been with Dakota Eye since 1999.
  • Marti has 13 years of optical experience. Marti began working with Dakota Eye in July 2003.
  • Vicki has been an employee of Dakota Eye since March 2007 and brings 23 years of optician experience to the job.
  • Lindsey has been with Dakota Eye since April 2006. Lindsey works with both the optical and contact lens departments and is a certified optician.
  • Jaycie has five years of optical experience and is a certified optician.  Jaycie has been with Dakota Eye since September 2008, and is a contact lens technician.
  • LaDawn has 12 years of optical experience which includes work in a finishing lab, customer service, and customer service management. LaDawn is a certified optician and began working with Dakota Eye in September of 2008.
  • Beth has three years of experience as an optician. She recently rejoined Dakota Eye in August 2009.
  • Connie works in the contact lens department and has been working with Dakota Eye since September of 2005.
  • Donnette works in the contact lens department and has been working with Dakota Eye since September of 2000.

Lens Treatments:

UV Protection: The sun’s ultraviolet rays pose potential harm to your eyes. UV lens filters protect your eyes from the sun in a way that is similar to sunscreen for your skin. UV protection is a “must have” for adults and children to promote healthy vision.

Scratch Resistant Coating is highly recommended to protect your lenses from everyday wear and tear. Lens surface protection sustains the usefulness of your lenses and supports your investment in good vision.

Anti-Reflective is a special lens coating that reduces distracting reflections. The coating results in more transmitted light, quality vision, improved night vision, and reduced eye fatigue. Great for working on a computer and nighttime driving, anti-reflective lenses also offer a cosmetically appealing “invisible lens look” to show your eyes more clearly.

Adjustable Tint Lenses darken in the sunlight and lighten indoors. Improved technology provides you with a lens that is virtually clear indoors and as dark as sunglasses outdoors to protect you from harmful UV rays. Available in almost all materials and designs.


Lens Materials:

Plastic lenses are lighter than glass lenses and can be tinted to almost any color and shade.

High index advancements in technology continue to make stronger prescription lenses thinner and lighter. High index offers comfort and cosmetics without compromised quality.

Polycarbonate lenses are impact resistant and lightweight. These lenses are recommended because of their comfort and safety. Children, teens, active adults, those in need of occupational safety, and others get superior eye protection from these lenses.

Glass offers superior optics and is the most scratch resistant material available. Glass must be specially treated for impact resistance, may be heavier than other lens materials, and is sometimes not an option for rimless frame styles.


Lens Designs:

Single Vision is an all-purpose lens that provides vision correction for one viewing area. Corrected areas include both distance and near vision. Available in all materials.

No-Line Progressives are designed to allow you to see distance, intermediate, and near objects without lines or sections. The absence of bifocal lines makes this lens the most cosmetically desirable.

Bifocals provide both far and near correction in one lens. A visible line divides the two areas, providing a visible segment for near viewing.

Trifocals are a variation of bifocals. This double-line lens provides you with correction in three areas: distance, intermediate, and near.

Aspherics reduce the effect of eyes looking larger or smaller behind glasses. The lenses are thin and light, and objects remain clear when you look through the sides of the lenses.

Industrial/Occupational Lenses: Unique, occupational designs allow us to customize lenses for almost any occupation or hobby, and for visual or safety requirements.

Computer Lenses: If you work at a computer two or more hours per day, you may need computer lenses. These lenses are custom designed to provide the best vision for working at the computer.

Sports Lenses improve safety and performance while enhancing the enjoyment of activities. Sports lenses are impact resistant, lightweight, and come in a variety of colors, designs and treatments.

Polarized Lenses are the best option for eliminating glare. Hunters, boaters, fishermen, golfers, and drivers are just a few who can benefit from the glare blocking properties of polarized lenses. Any surface can create glare in sunlight, especially water, snow, sand, windows, vehicles, and buildings. Polarization eases eye strain and fatigue in bright sunlight. Available in different colors, materials, and designs.

Tinted Lenses: Tints for sun lenses are medium to dark shades. Tinted lenses can be solid or gradient and are available in most colors.

Mirrored Lenses provide a reflective surface that makes the eye almost invisible to others, while keeping your eyes protected from glare. Mirrors come in a variety of styles and colors.>offers superior optics and is the most scratch resistant material available. Glass must be specially treated for impact resistance, may be heavier than other lens materials, and is sometimes not an option for rimless frame styles.


Frames:

Let your personal style show with
our selection of designer frames:

  • Maui Jim
  • Fendi
  • Coach
  • Ed Hardy
  • Versace
  • RayBan
  • Nike
  • Armani
  • Jones New York
  • Cazal
  • Dior
  • And many more!